ISSA North America

 

PROJECT: Create new branding for the leading trade association for the cleaning industry worldwide's conference and tradeshow

​

PROBLEM: The client requested that attendees/exhibitors should feel like they are missing out if they do not participate in the expo, education sessions and special events.

​

SOLUTION: My design concept was the “The Art of Cleaning”, using the primary shape of a soap bubble to carry a theme of colorful / eye-catching / artsy / playful images. This design was not chosen.

​

ROLE: Designer