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Black Hat USA

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PROJECT: Create branding for cybersecurity event series Briefings, Trainings and Business Hall

 

PROBLEM: The client envisioned and requested a “The Ghost In the Machine” concept, based off a stock image.

 

SOLUTION: My design proposal resulted in custom illustrated artwork that integrated the Black Hat logo "man" as the "ghost".

 

ROLE: Designer and Art Director; collaborated and experimented different looks with team designers to reach the final design that was used across show marketing and onsite signage at the Las Vegas event

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Column Signs: Designed 6' wide x 21' high branded signs for escalator area in Caesars Palace leading to the Convention Center

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T-shirt: Created design-simplified, but still on brand, volunteer staff shirts

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Branding Suite: Designed show guide cover, mobile app screens, educational recording CDs, notebook swag and show badges

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