ArchitectureBoston Expo (ABX)

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PROJECT: Create new branding for the largest building and design tradeshow and conference in the Northeast

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PROBLEM: The client wanted to attract an audience of architects as well contractors, engineers, interior designers and facility managers from the Boston area to their tradeshow and educational program that offers 100+ accredited workshops.

 

SOLUTION: My design proposal incorporated custom created artwork to bring a fresh, new visual perspective to various skyline views around Boston that would aesthetically appeal to a larger and more diverse audience beyond architects. This design was not chosen.

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ROLE: Designer